Case Study
In this captivating journey, we’ve woven warm colors, modern design, and diverse imagery to create a brand identity that resonates with Zest Financial’s audience.
Our collaboration with Zest Financial involved crafting a brand identity that resonates with their audience. As a financial services provider, they sought a fresh and dynamic image that exudes trust, innovation, and expertise.
Branding and Identity
We began by designing a modern and memorable logo for Zest Financial. The logo features a stylized letter “Z” with a subtle upward arrow, symbolizing growth and progress. Zest Financial’s color palette combines warm tones like terracotta, salmon pink, and mellow yellow with sophisticated pastel shades including powder blue, mint green, and lavender.
The chosen typeface strikes a balance between professionalism and approachability. Zest Financial’s visual style combines geometric shapes, gradients, and bold imagery, reflecting their commitment to innovation.
Art Direction
In photography and imagery, we curated a collection that resonates with Zest Financial’s values. Warm-toned photos depict diverse individuals achieving financial goals, vibrant cityscapes, and modern office spaces. Custom icons were designed to represent their services, such as investment planning, wealth management, and financial consulting.
Accessibility and Inclusivity
We adhered to WCAG guidelines by ensuring sufficient color contrast, using legible fonts, and creating a responsive design. Our intentionally diverse imagery celebrates inclusivity and reflects the Zest Financial community.
Through warm colors, a modern logo, and inclusive imagery, we crafted a visual presence that resonates with their audience.
Through warm colors, a modern logo, and inclusive imagery, we crafted a visual presence that resonates with their audience.
Through warm colors, a modern logo, and inclusive imagery, we crafted a visual presence that resonates with their audience.
Join the future with Collective U. Let us help you leverage the power of AI and technology to achieve your business goals. Contact us to learn more about how we can transform your digital presence.
Transform Your Business Today
Design Amplified by AI ™
Rhode Island, US
@COLLECTIVEU
Transform Your Business Today
Design Amplified by AI ™
Rhode Island, US
Transform Your Business Today
Design Amplified by AI ™
Rhode Island, US
@COLLECTIVEU
In this captivating journey, we’ve woven warm colors, modern design, and diverse imagery to create a brand identity that resonates with Zest Financial’s audience
Our collaboration with Zest Financial involved crafting a brand identity that resonates with their audience. As a financial services provider, they sought a fresh and dynamic image that exudes trust, innovation, and expertise.
Branding and Identity
We began by designing a modern and memorable logo for Zest Financial. The logo features a stylized letter “Z” with a subtle upward arrow, symbolizing growth and progress. Zest Financial’s color palette combines warm tones like terracotta, salmon pink, and mellow yellow with sophisticated pastel shades including powder blue, mint green, and lavender.
The chosen typeface strikes a balance between professionalism and approachability. Zest Financial’s visual style combines geometric shapes, gradients, and bold imagery, reflecting their commitment to innovation.
Art Direction
In photography and imagery, we curated a collection that resonates with Zest Financial’s values. Warm-toned photos depict diverse individuals achieving financial goals, vibrant cityscapes, and modern office spaces. Custom icons were designed to represent their services, such as investment planning, wealth management, and financial consulting.
Accessibility and Inclusivity
We adhered to WCAG guidelines by ensuring sufficient color contrast, using legible fonts, and creating a responsive design. Our intentionally diverse imagery celebrates inclusivity and reflects the Zest Financial community.